1. Elves are back to share Christmas wrapping tips
3M Consumer
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    Elves are back to share Christmas wrapping tips

    November 23, 2017
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    Elves are back to share Christmas wrapping tips

    The Scotch® Brand Elves, who each have a different personality and style to match a Scotch® Tape, are back for a festive advertising campaign.

    Elves are back to share Christmas wrapping tips

    The Scotch® Brand Elves, who each have a different personality and style to match a Scotch® Tape, are back for a festive advertising campaign.

    Elves are back to share Christmas wrapping tips

    The Scotch® Brand Elves, who each have a different personality and style to match a Scotch® Tape, are back for a festive advertising campaign.

    • Christmas Elves

      These playful characters were created by 3M to help inspire and educate shoppers about the differences between each tape and identify the best one for the job in hand.

      Emily Elf represents Scotch® GiftWrap Tape and will be the star of the 2017 campaign, featuring in adverts shown on a range of On Demand TV channels as well as Facebook and digital banner advertising.

      Scotch GiftWrap Tape has a unique satin finish that disappears on most gift wrap papers to give a nearly seamless finish, while the dispenser makes it quick and easy to use.

      In the advert, Emily shares wrapping tips and demonstrates how the tape can be used to almost seamlessly attach two different gift wrapping papers to cover a large Christmas gift. The end frame showcases the full range of Scotch tapes including Scotch® Magic™ Tape, Scotch® Crystal Tape and Scotch® Double-Sided Tape.

      The campaign will run between 20 November and 22 December and will encourage viewers to buy Scotch GiftWrap Tape in major retail outlets such as Asda, Sainsbury’s and WHSmith.

      Said Katherina Lewis, West Europe Marketing Communications manager for the 3M Stationery and Office Supplies Division: “The advert has been designed to show how Scotch GiftWrap Tape can be used to help create beautifully wrapped gifts and add to the enjoyment of this much-loved Christmas ritual.”



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