1. Do yourself proud with Scotch DIY tapes
3M Consumer
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    Do yourself proud with Scotch DIY tapes

    May 18, 2017
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    Do yourself proud with Scotch DIY tapes

    A new TV advert, running from 13-31 May, shows how DIY enthusiasts can do themselves proud by using Scotch® and ScotchBlue™ tapes to get professional results every time.

    Do yourself proud with Scotch DIY tapes

    A new TV advert, running from 13-31 May, shows how DIY enthusiasts can do themselves proud by using Scotch® and ScotchBlue™ tapes to get professional results every time.

    Do yourself proud with Scotch DIY tapes

    A new TV advert, running from 13-31 May, shows how DIY enthusiasts can do themselves proud by using Scotch® and ScotchBlue™ tapes to get professional results every time.

    • The 30-second advert will be shown during popular TV programmes such as DIY SOS and Good Morning Britain on channels including ITV2, Sky, Home and Sky Living.

      The advert features a couple creating a bold, striped decorating scheme using ScotchBlue™ Painter’s Tape to achieve super sharp paint lines. It also shows how Scotch® DIY tapes can be used to cleanly mount items onto walls and repair everyday objects.

      Said 3M Marketing Communications manager Charlotte Gibson: “Our campaign shows how you can achieve amazing results with our expert range of Paint, Mount and Repair tapes. Scotch® brand is synonymous with trust and quality and the campaign builds on that heritage to inspire both novice and expert DIYers alike to kick start that project and enjoy their accomplishments.

      “The ad is part of a wider promotion positioning Scotch DIY tapes as the perfect solution for painting, mounting and repairing that will include in-store displays and a digital marketing campaign.”



      Watch the advert