3M Consumer
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    Command makes Christmas magical

    October 27, 2016
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    Command makes Christmas magical

    A heart-warming Christmas advert has been unveiled to show how Command™ Clear Hooks can be used to create dazzling festive wall displays.

    Command makes Christmas magical

    A heart-warming Christmas advert has been unveiled to show how Command™ Clear Hooks can be used to create dazzling festive wall displays.

    Command makes Christmas magical

    A heart-warming Christmas advert has been unveiled to show how Command™ Clear Hooks can be used to create dazzling festive wall displays.

    • Command

      Creative Command™ customers were the inspiration behind a new seasonal advert that demonstrates how Command damage free hanging hooks and clips can transform a wall into a stunning Christmas display.

      The advert is the centrepiece of an online Christmas marketing campaign that builds on 3M’s successful ‘Whole wall of possibilities’ campaign. It features a family creating a stunning Christmas tree wall display complete with fairy lights, baubles and chocolates using Command Clear Hooks and Command Clear Decorating Clips, underpinned with a cheeky twist on the ‘removes without a trace’ message.

      Said 3M’s West Europe marketing communications manager, Charlotte Gibson: “The advert was inspired by Command customers sharing photos of amazing wall trees they had created, demonstrating what a great space saving idea it is to use Command damage free hanging products to display Christmas decorations around a stunning centrepiece.”

      The online campaign - run through YouTube, Facebook and Google ads - will be followed by a new TV advert that will be shown during prime time programmes from 1-9 December combining the original Whole wall of possibilities advert with highlights from the new Christmas ad.

      Watch the advert on YouTube