1. 3M film transforms track cars for Kaiser Chiefs video
3M Automotive

 

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    3M film transforms track cars for Kaiser Chiefs video

    Jan 25, 2017
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    3M film transforms track cars for Kaiser Chiefs video

    Five track cars used in a video to promote the Kaiser Chiefs’ new single, Hole in my Soul, had a dramatic make-over using 3M graphic film.

    3M film transforms track cars for Kaiser Chiefs video

    Five track cars used in a video to promote the Kaiser Chiefs’ new single, Hole in my Soul, had a dramatic make-over using 3M graphic film.

    3M film transforms track cars for Kaiser Chiefs video

    Five track cars used in a video to promote the Kaiser Chiefs’ new single, Hole in my Soul, had a dramatic make-over using 3M graphic film.

    • Honda Civic Type R

      The car wraps were designed, digitally printed and applied by Lanarkshire-based Ecosse Signs using Scotchcal Graphic film from 3M that was chosen for its ease of use and wide range of colours and finishes.

      The video was filmed at the Knockhill racing circuit in Scotland using Honda Civic Type R track cars.

      Tom Thomson of Ecosse Signs took charge of speedily customising the cars to match artwork from the band’s single and new album Stay Together in less than five days, which helped take some pressure off the band’s schedule.

      The success of the project was credited to hard work by the Ecosse Signs team and the supreme quality of the 3M wrap film.

      “The film is very easy to handle and apply. Our applicators appreciate its ease of use and can feel the difference between 3M and other films immediately,” comments Tom.

      3M graphic films are known for providing a high-quality, bubble free, finish and for maintaining adhesion and colour quality for several years, even on vehicles kept outdoors in extreme environments.

      After filming was complete, the graphics were left on the cars to use as part of the publicity campaign for the single. Visitors to Knockhill were given the chance to drive the customised cars on the track and the fleet has also been displayed at several car events in Scotland and England.

      The video has proved a hit with the public and has attracted more than 350,000 views on YouTube.



      Watch the video on YouTube