The advert will be shown during popular TV programmes such as Coronation Street, The Lion King, 24 Hours in A&E and Big Brother on a wide range of channels including ITV, Channel 4 and Channel 5.

The advert was created using both animation and real people to show how Command™ Picture Hanging Products can solve home decorating challenges as the strips hold strongly and remove cleanly.

Said Marketing Communications manager Charlotte Gibson: “The advert will run for 15 days and is designed to inspire consumers to be as creative as they like when it comes to hanging pictures.”

“One in four households now uses Command hooks to solve their home decorating challenges and we want to spread the word further.”

The TV campaign will be supported by marketing activity in stores and online and this will be followed by a third round of TV advertising in October.

Watch the advert on YouTube