The advert forms the centrepiece of a global brand campaign and will run from 30 March to 14 April during the peak Easter DIY and home decorating period on a wide range of TV channels including ITV, Sky 1, E4, Channel 4 and ITV2.

The new ad features the tagline Do. No Damage. and clearly shows how Command Picture Hanging Strips can be used to create stunning wall displays without using a hammer and nails.

In addition, a six-month TV sponsorship campaign with UKTV’s Home channel begins on 15 April with idents produced by award-winning, in-house agency UKTV Creative.

Said 3M’s West Europe marketing communications manager, Charlotte Gibson: “This is the first time that we have sponsored a TV channel and we are delighted to have secured a partnership with Home, sponsoring its Perfect Places strand.

“Home is a perfect fit for our brand and with six specially produced 10-second sponsorship credits, we show how Command can offer the perfect decorating and organising solution around the home – without the risk of damage.

“We will be sponsoring a number of popular home and gardening programmes such as DIY SOS, Escape to the Country, Homes Under the Hammer, My Dream Derelict Home, and Nick Knowles’ Original Features.”

WATCH THE AD ON YOUTUBE