The consumer DIY trends shaping retail opportunities

Welcome to our new report, ‘The consumer DIY trends shaping retail opportunities’, which delves into homeowners’ and renters’ planned home improvements and DIY projects.

After conducting research with more than 2,000 consumers, we’ve explored their perceived challenges around home improvements, their attitudes towards DIY, which tasks they’d be likely to hire a professional to undertake, and what they seek from retailers when planning their projects – all to gain a clear picture of the opportunities on offer to those selling DIY products.

Key findings include:

• Consumer confidence in DIY tasks vary widely, depending on the project in question.
• Across most home improvement projects, men have a higher level of confidence than women.
• People of different age groups prefer certain DIY tasks over others.
• More than a quarter have damaged their walls and surfaces from using the wrong tools and equipment to put up home décor.
• More than a third of people have never been shown how to do basic DIY jobs.
• Increasingly, people are turning to social media platforms for home improvement and DIY advice.
• A fifth of consumers don’t know where to find the right products or materials for DIY jobs.
• More than two fifths of homeowners and renters would do more home improvements and DIY tasks if they knew they’d get it right first time.

By painting a picture of the nation in our report, we aim to arm you with the insights you need to improve perceptions about home improvements and entice more sales from those who simply need a helping hand from a trusted brand.

Download our report today and use our findings to not only capitalise on the chance to grow your business, but to also become the go-to place for home improvement advice amongst your customers.

Download Report (PDF, 6.0 MB)