The latest humorous video created to promote 3M’s Workers’ Choice campaign features the 3M™ Aura™ Disposable Respirators 9300+ Series – designed to filter out harmful particles from the air and help users breathe easily.

In the short video, a memorable sketch shows how the Aura 9300+ Series respirators are so comfortable to wear that workers may forget to take them off at the end of the day.

Explained marketing executive for 3M’s Personal Safety Division, Richard Davies: “We know that if items of personal protective equipment (PPE) feel uncomfortable, workers may be tempted to take them off completely or try to adjust them during their work activities, ultimately leading to them not being protected against potential hazards.

“Working environments can be pretty dangerous places. While construction, agricultural and factory workers are subjected to plenty of obvious hazards and threats, there are dangers that aren’t visible to the naked eye, such as fine dusts and other particles. These can cause serious, long-lasting damage to the respiratory system, so certain workers should wear disposable respirators to help them breathe comfortably and safely.”

3M Aura Disposable Respirators are packed with ground-breaking innovations and materials, helping users to breathe with less effort due to special low breathing resistance filter technology. In addition, the three-panel design fits a wide range of face shapes and sizes and stays securely in place.

The Workers’ Choice campaign puts the spotlight on the key role comfort as well as fit and style plays when it comes to choosing items of PPE such as disposable and reusable respirators, safety eyewear and hearing protection solutions like ear muffs and earplugs.

It also highlights the importance of compatibility when more than one item of PPE needs to be worn.

Said Richard: “A common issue found by workers is that using multiple types of PPE can have a negative impact on overall safety performance. For example, using protective eyewear alongside respiratory protection can often cause the eyewear to fog, rendering it unusable. This can lead to workers having to choose between conflicting pieces of safety equipment, compromising their health and safety.”

To avoid this situation, the 3M Aura Disposable Respirator 9300+ Series features the Cool Flow™ Valve and an embossed top panel, which effectively reduces heat build-up inside the respirator and helps to reduce the risk of fogging eyewear. They are also available in FFP1, FFP2 and FFP3 models.

As well as more information about how 3M Aura Disposable Respirators can help workers breathe easy and stay safe, the Workers’ Choice website features other ranges of PPE including 3M™ SecureFit Protective Eyewear Series 400 and 3M™ PELTOR™ Communication headsets.

Watch the video on YouTube

Workers' Choice website