Industry-leading road safety solutions

Reducing road fatalities and injuries is a priority for all involved in designing and managing our road network.
With the volume of traffic due to increase significantly over the next few years, the challenge will be to keep the increasing numbers of road users as well as road workers safe, manage traffic flows and congestion and balance this against the impact on air quality.

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Keeping our roads moving whilst guiding drivers home safely.
  • Road sign research and development

    Sharing your mission to make our roadways safer

    3M has been focused on developing technologies to improve road safety and manage traffic for over 80 years. Since the manufacturing of reflective sheeting for road signs in the 1940s, 3M has introduced a number of innovative solutions to improve the visibility of traffic signs, vehicles, and road markings.

Explore road safety solutions

Visit our product catalogue to see all road safety products

  • Increased visibility for improved safety.
    High-reflectivity 3M conspicuity tape helps improve the safety of your vehicles and trailers.

  • Pavement marking solutions that provide excellent visibility to drivers and superior retroreflectivity in both dry and wet conditions.

  • A range of retroreflective sheeting, inks, and overlays to manufacture high-quality road signs and delineator devices.

Make a difference: choose brighter signs for safer roads

  • Reflective road signs

    3M™ Diamond Grade™ DG³ Reflective Sign Sheeting

    • For those who are committed to achieving the highest possible road safety outcomes, the technology in 3M™ Diamond Grade™ DG³ Sheeting provides solutions to help make roads safer. With nearly twice the reflectivity of 3M lower-grade signage material, 3M™ Diamond Grade™ Sheeting helps create more visible signs, and more visible signs have been shown to cut night-time accidents by up to 46%.*
    • Using 3M™ Diamond Grade™ DG³ Sheeting will help provide the best driving experience for all drivers on the road. Signs will remain bright with lasting durability, in both urban and rural areas.
    • Learn more about 3M™ Diamond Grade™ DG³ and how it compares to other sheeting types.
    • *Ripley, D.A, Howard R. Green Company, ITE AB04H313, Quantifying the Safety Benefits of Traffic Control Devices - Benefit-Cost Analysis of Traffic Sign Upgrades, 2005 Mid-Continent Transportation Research Symposium Proceedings.
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Responsible for keeping residents and vehicles moving safely in your city?

Get our interactive guide to see how 3M solutions can help you improve road safety with your temporary or permanent street designs.


Explore 3M's Road Safety Education portal to stay up to date with the road safety business.

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