Brand benefits of fleet graphics
With more people shopping online, more products are being delivered directly to consumers. As a result, the number of last mile delivery vehicles is estimated to increase drastically. There’s never been a better time to promote your brand using graphic films on your delivery fleet.
-
Help your brand stand out with fleet graphicsWith 64% of travellers saying they notice vehicle graphics¹, graphic films are a smart choice for grabbing customers’ attention and boosting brand recognition. In addition to obtaining 32,000-65,000+ impressions per day, fleet graphics are also one of the most cost-effective forms of advertising.
-
Keep your brand on the road longerDecrease downtime with fleet wraps. They offer faster installation and less frequent cleaning than paint. They’re also quick to repair and easy to change and remove.
-
Build a sustainable solutionGo greener. Our non-PVC film options are chlorine-free, halogen-free and meet testing standards for low emissions of volatile organic compounds. Several of our sustainable films also align with carbon emission regulations.
-
Partner with a network of expert graphic installersWhen you work with 3M, you also gain access to our 3M partner network. This network consists of trusted and trained global experts who are eager to help with implementation questions, warranties or any additional support you might need.
Fleet vehicle wrap options
-
Spot graphics/decalsIdentify your company’s vehicles with spot graphics or decals.
This option includes:
- simple logos and/or cut lettering.
- quick and easy installation and removal process.
- your brand’s presence with a limited budget.
3M™ Controltac™ Graphic Film with Comply™ Adhesive Series 180mC
-
Partial wrapsTake your branding and advertising to the next level with a partial vehicle wrap.
This option includes:
- 1/3 vehicle coverage
- building brand awerness
- creating unique and engaging branding in cost-effective way.
3M™ Controltac™ Graphic Film with Comply™ Adhesive Series 180mC
-
Full wrapTransform the look of your vehicle with a full colour change or print wrap installation.
This option includes:
- creating bold new looks
- extensive design flexibility.
-
Temporary or promotional wrapTemporary graphic films can be used in a variety of ways to promote your brand or even fuel your business.
Contact one of our 3M experts for a customised solution
Our apologies.
An error has occurred while submitting. Please try again later
3M has you covered every step of the way
-
Design for impact with 3M’s Visual Attention Software (VAS). VAS allows you to analyse, decide, and improve your graphic design to grab your audiences’ attention.
-
Make a statement with 3M premium film solutions. Our broad portfolio of films can help your vehicles stand out and get noticed.
-
Protect your wrap investment with the industry’s most comprehensive warranty and complete your project with confidence using 3M™ MCS™ Warranty certified graphic partners.
-
-
Fleet Institute: A fleet of experts at your service.
Companies can draw inspiration from 3M's extensive experience to design their own fleet branding. A Fleet Institute can provide fleet managers with the hands-on knowledge and understanding of how vehicle fleet film solutions can help them to maintain a consistent brand experience, as well as keep their fleet in a pristine condition.
Participate in the 3M™ Fleet Institutes to learn more.
-
3M™ MCS™ Warranty: Support through the last mile.
We’re proud to offer our customers the 3M™ MCS™ Warranty — the most comprehensive warranty in the industry.
This stand-out warranty protects finished graphics on nearly any application made with all 3M products and components.
It includes non-pro-rated coverage, horizontal coverage and more.
Articles and case studies
-
Dec 1, 1901Explore Eaglecrest's fleet rebranding for natural advertising impact (English, PDF, 1,248 KB)
Applying graphics to their fleet serves as a valuable branding and cost-effective advertising tool for Eaglecrest Technologies, who teamed up with Think Big Printing to develop a striking visual impact.
-
Dec 1, 1901See the statistics on brand recognition (English, PDF, 721 KB)
The real estate on the outside of your truck is a prime location to convey your brand.
-
Dec 1, 1901Vehicle graphics are still a powerful, cost-effective advertising tool to target customers on their path to purchase.
-
Dec 1, 1901A co-op advertising program enabled McLane, a US supply chain leader, to monetise their fleet.
-
Dec 1, 1901From film selection to installation and removal, there are certain factors of your vehicle wrap that could maximise your investment.
-
Dec 1, 1901Quality materials keep your vehicles on the road – rather than in the shop for graphics repairs.
Frequently asked questions about 3M fleet graphics
-
1. Which film is right for my vehicle?
Film selection is determined by a number of the factors such as the type of surface the graphic is being applied to, the length of time you plan to keep the graphic, and how you plan to use the graphics. For a closer look at film selection, check out the 3M Graphics Guide (English, PDF, 36.6 MB) .
-
2. How do I maintain my graphics?
To get the most from your graphics you should make sure that you are following the maintenance instructions from the film manufacturer. You should avoid harsh chemicals that can cause fading and wash the graphics regularly to easily remove contaminants.
-
3. How long will it take to wrap my vehicle/fleet?
The length of time to wrap a truck, van or other vehicle varies by project. You will need to work closely with your graphic manufacturer to discuss project management and timeline. Some of the variables include vehicle prepping, the size and experience of the installation team, film coverage, and surface complexity. You should receive an estimated timeframe at the start of your project from your graphic manufacturer.
-
4. How much does the wrap cost?
Cost is determined by several factors such as how much of the vehicle is being wrapped, the film selected, and installation cost. Cost can range from a few hundred dollars for decals or cut letters to a few thousand for full wraps. You should work with your graphic manufacturer for quotes. For fleet projects, a 3M representative can work with you to make sure the right films for your application is specified.
-
5. How long will the wrap last?
With proper maintenance, the expected performance life of 3M premium films under MCS™ Warranty should look good and stay adhered up to 7 years.
-
6. Is there a Warranty?
3M offers the most comprehensive warranty in the industry. Our MCS™ warranty covers finished graphics that consist of all 3M certified components: films, inks, and printers.
-
7. What solutions can 3M provide for wrapping my fleet?
Imagine products that perform even better and provide even more design flexibility, with white, metallic, non-pvc and clear films. Now there is a product for virtually every truck and van. Wrap your vehicles with peace of mind.
Connect with a 3M representative to discuss the details of your project
