3M™ Scotchlite™ Brand history

In 1938 the world’s first ‘pavement marking’ with reflective material was applied on a road in Minnesota and the first night demonstration scheduled. When the MnDOT/3M team went to view the project, it had delaminated from the road. However, the failed pavement marking had re-attached itself to a fence post and the idea of reflective sheeting was born.

The birth of 3M™ Scotchlite™ Reflective Material:
On September 1st, 1939 the first traffic signs with 3M™ Scotchlite™ Reflective Material were erected on the highway in Minnesota and a global brand and synonym for visibility was born.​

Technology breakthrough:
3M™ Scotchlite™ Reflective Material on clothing

First reflective materials with high brightness (>400 RA)

Firecoat trim Fluorescence, 500 RA ​reflective material withstanding 260 °C

Athletic footwear and apparel with 3M™ Scotchlite™ Reflective Material

Performance material for extremely harsh conditions and occupations – 9910 industrial wash invented​

First triple trim with aramid fabric backing

First comfort trim for better movement and moisture management

Multi-function built-in construction – high stretch, rich colour and high brightness – C790 Carbon Black​

First flame resistant, industrial wash reflective material to meet 100 cycles industrial wash (ISO 15797 table 4, process 2)​