Traffic Signing

  • Traffic Signing

    Visibility for the life of the roads

    Road infrastructure should provide maximum driving comfort and safety by making the road visible and providing information guidance during day and night.  Older drivers need more time and light to read signs and make  decisions compared with other drivers, whilst truck drivers, spending many hours on the road, are sitting much higher above the headlights of their vehicle.  This means that for the traffic sign to remain visible, the cone of reflected light has to be much wider.

    The first retro-reflective sheeting on the market was based on glass beads with a reflective coating behind these beads. The resulting optics returned 6 to 8 % of the incident headlight towards the light source. But 75 years later technology has enabled this to be almost 10 times better.  Since micro prismatic technology was born, traffic signs have experienced continuous improvements. The use of tougher polymers also generates more durable and weather resistant retro-reflective films.  

    In addition to improved retro-reflectivity 3M’s prismatic reflective sheeting materials offer a number of environmental benefits over glass beaded sheeting with a 97% reduction in volatile organic compounds, a 77% decrease in energy consumption and a 46% decrease in solid waste during the manufacturing process.

Featured Product:

3M™ Diamond Grade™ DG³ Reflective Sign Sheeting
  • Outsmart the dark.

    DG³ sheeting is our top-of-the-line reflective sign sheeting. With nearly twice the reflectivity of our lower-grade signage material, 3M Diamond Grade Sheeting helps create more visible signs, and more visible signs have been shown to cut nighttime accidents by up to 46%.*

    Learn more about 3M™ Diamond Grade™ DG³ and how it compares to other sheeting types on our next page.

    *Ripley, D.A, Howard R. Green Company, ITE AB04H313, Quantifying the Safety Benefits of Traffic Control Devices - Benefit-Cost Analysis of Traffic Sign Upgrades, 2005 Mid-Continent Transportation Research Symposium Proceedings.

View our products

  • Diamond Grade DG³

    3M Diamond Grade DG³ Reflective Sheeting satisfies or surpasses the criteria required for all the performance classes including RA2 and existing Class 3.

    Full cube corner optics mean that more light is reflected back to the driver than with any other sheeting.

    View products

    Diamond Grade DG³ Diamond Grade DG³
  • High Intensity Prismatic

    3M High Intensity Prismatic (HIP) Reflective Sheeting is designed for use on permanent and temporary road signs and delineators in rural road situations.

    View products

    High Intensity Prismatic High Intensity Prismatic
  • Advanced Engineer Grade Prismatic

    3M™ Advanced Engineer Grade Prismatic (AEGP) Reflective Sheeting is the material of choice for general signing that needs to meet of beat the specification for Class RA1 signing.

    View products

    Advanced Engineer Grade Prismatic
  • Inks and Overlay film

    Our 3M™ Protective Overlay Film (POF) Series 1150 and 1160 series protective overlay films can both be used to protect sign faces against damage and deterioration due to natural and man-made causes.

    View products

    Inks and Overlay film Inks and Overlay film

View our products

Road safety academy banner

Discover the 3M Road Safety Academy

3M Road Safety Training Courses are available on
demand, so you can learn with us as your schedule allows.



  • What is an effective sign?

    An effective and efficient sign attracts drivers' attention day and night. At night drivers require the right level of brightness, while during the day, colour and contrast are critical. For high risk and accident zones, such as school zones and road works areas the use of fluorescent colours improves day time visibility.

    View Information

    What is an effective sign? What is an effective sign?
  • CE Marking

    Since 2009, all 3M types of retro-reflective sheetings have complied with European construction product regulations.

    The CE mark and additional product information (lot number and durability) is embedded as a watermark in the retro-reflective sheeting.

    View Information

    CE Marking CE Marking
  • Extended Warranty

    We are firmly committed to providing innovative safety solutions designed to maximise visibility and safety on the road.

    As part of this commitment we offer an Extended Warranty on all permanent traffic signs through our network of Approved Signmakers who are audited and accredited annually by 3M Technical Service Specialists

    View Information

    Extended Warranty Extended Warranty
  • Sign Making Process

    The 3M product range includes the full range of sign making components necessary for the modern manufacturing processes.

    Any sign is only as good as its weakest component so we have developed printing inks, functional overlay films and tapes that are compatible with all our reflective sheeting, and will maximise the performance of the final road signs.

    View Information

    Sign Making Process Sign Making Process