Road and Highway Safety Solutions

Whether you’re constructing a new road, re-paving an existing road, or planning a road for the future, you’re doing it with the safety of all road users in mind. At 3M, we are dedicated to improving transportation infrastructure and mobility. Our high-performance materials combine with innovative systems and services to help you bring the best roadways systems into reality.

Roads and highways in low light conditions
Tap into 3M’s high visibility roadway solutions to improve safety for every driver. Every vehicle. Every road.

Ready to plan a new roadway project?


Better traffic guidance when people need it most

Road authorities around the world all face unique challenges and complex environments, but they all share one thing in common: they are committed to achieving the highest possible traffic safety outcomes. During the day and especially at night or due to poor weather conditions, driving conditions may be changing. Highly visible signs and markings help provide the best driving experience for all drivers on the road.

  • 3M reflective sheeting technology

    Brighter signs and markings. Safer roads.

    From high-performance prismatic retroreflective and fluorescent sign sheeting to advanced pavement markings—including wet reflective optics—3M technology gives drivers the positive, unambiguous guidance they need to drive more safely, day and night, and in all weather conditions.

    Safer roads for a safer future

    The technology that goes into our high-performance sheetings and wet reflective pavement markings help human drivers and automated cars navigate more safely. That means the infrastructure you build for the drivers of today will work for the driverless cars of tomorrow.

Retroreflective technologies that can make a difference during the day, and especially at night.

  • For superior retroreflectivity in both dry and wet conditions, we offer durable solutions that provide excellent visibility to drivers. 3M marking solutions can help provide safer driving conditions, optimise the maintenance cycle of your markings and reduce maintenance costs.


  • Optimal sign visibility and legibility under a wide range of conditions can help reduce accidents and lower transportation-related costs to society. Microreplication and full cubed corner technology create excellent performance in retroreflective sheeting, helping motorists to navigate complex roadway environments.


"A 50% reduction in sign brightness requires an additional 20% reading time, on average, to achieve the same response accuracy level"
Schell T, Yekhshatyan I., Daiker R., Konz J.,
Effects of Luminance on Information Acquisition Time and Accuracy from Traffic Signs. Journal of Transportation Research Board, 2008. UIWOA
Traffic on a highway with highly reflective road signs

Make bright the standard

Upgrade your specification to 3M™ Diamond Grade™ DG³ Sheeting to deliver bright visible signs with lasting durability, in both urban and rural areas.

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