Reflective Road Markings

3M’s retroreflective technology has raised the bar on visibility and durability in reflective road markings for the modern world. As we strive to reach zero deaths, we will continue to evolve with changing modern technology to help keep roads safe, day or night, wet or dry.

Reflective road markings on a highway at night
Reflective road markings by day, lifelines by night.
Road markings must always be visible to road users
  • Highway in wet conditions with visible road markings
    • Any road markings that road authorities will specify for their project will look good when first applied, but how long will they stay that way? How will they perform in daylight or night-time?

      If this sounds familiar to you, find out how specifying 3M Road Markings will give you peace of mind: they look good when applied and perform great for years to come.

      Find out more about 3M™ Stamark™ Road Marking Tapes and Elements and why they should be part of your plan.

      CONTACT A 3M EXPERT

Benefits of high-performing reflective road markings

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    Durability

    To ensure that drivers and machine vision systems will continue to accurately detect your road markings for years to come, they need to offer stable, persistent performance. This means they must retain their luminance, contrast, and wet retroreflectivity over time.

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    Wet reflectivity

    It’s critical that human drivers and machine vision systems can detect road markings in all conditions — including when it’s raining and the roads are wet. Road markings that deliver continuous wet retroreflectivity can be reliably seen in wet conditions.

  • Eye icon
    High contrast

    Consistent contrast and brighter road markings help enable lane detection for human and automated drivers, creating a safer driving environment.

Road marking tape being applied to road

Improve your road safety with 3M reflective road markings

Ready to make your roads and highways safer?

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Choose the reflective road marking product that fits your needs

View all road marking products

With high index optics, microcrystalline ceramic beads, durable components and advanced adhesives, our road markings are designed to help make roadways more visible.

  • Get the durability, wet reflectivity and high-contrast visibility you need to help make roads easier and safer to navigate. These preformed reflective tapes are for permanent applications such as lane and centre lines, edge lines, gore markings, crosswalks, stop bars, symbols and legends.

    Up to 3X brighter than standard markings after 15 months.¹

  • Raise your visibility. Durable and highly-reflective 3M road studs are used for longitudinal lines and markings on asphalt or concrete surfaces. These lightweight, impact-resistant markers are suitable for all weather conditions.

Featured reflective road marking products

The 3M™ Stamark™ Road Marking Tape makes it much easier to add line markings to roads. Permanent road marking tapes have been proven throughout Europe as a bright, long-lasting alternative to thermoplastic road marking or road marking paint that is also much easier to work with.

  • A high performance preformed white road marking tape, specially developed for long term applications on highways and other roads which require premium safety and unsurpassed durability. It offers retained day and night brightness, retroreflectivity, skid resistance and durable whiteness.

    • Reduces replacement cycles
    • Saves maintenance cost over the life of the road
    • Can be used for delineation of roadway applications, including lane and centre lines, edge lines, gore markings, crosswalks, stop bars, symbols and legends, fulfilling RW requirements
Reflective road markings in the dark

Learn how 3M reflective road marking products reduce accidents

Video (1:24)

Why wet retroreflective road markings matter

Did you know that on average, we only do 25% of our driving at night, yet 50% of traffic deaths happen after dark?² And when you add rain, the chances of getting into a crash increase.

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  • The visibility of road markings is critical day or night, rain or shine

    As traffic engineers, your challenge is to make roadways safer especially when drivers need it most. At night during rainy conditions, non-wet reflective road markings disappear, leading to reduced driver visibility³. Applying reflective road markings may be one of the last things you do when completing your road project, but they’re a first step in helping to improve safety, reduce crashes and save lives.

    This eBook will help you understand the benefits of wet retroreflective road markings and why the kind of road markings you choose matter.

    DOWNLOAD FREE EBOOK


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Frequently asked questions about reflective road markings

Find answers to some of our frequently asked questions about reflective road markings.

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    1. Compared to previous generation of 3M™ All Weather Elements and several other commercially-available pavement marking optics.
    2. US DOT National Highway Traffic Safety Administration. Passenger Vehicle Occupant Fatalities by Day and Night – A Contrast. May 2007, https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/810637
    3. Konstandinos Diamandouros, and Michael Gatscha. “Rainvision: The impact of road markings on driver behavior – wet night visibility”. 6th Transport Research Arena, April 18-21, 2016. European Road Federation.