1. Rainbow wraps for Pride in London vans
3M Automotive

 

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    Rainbow wraps for Pride in London vans

    Jul 27, 2018
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    Rainbow wraps for Pride in London vans

    A fleet of AA (Automobile Association) vans turned heads at this year’s Pride in London Parade thanks to colourful 3M film wraps.

    Rainbow wraps for Pride in London vans

    A fleet of AA (Automobile Association) vans turned heads at this year’s Pride in London Parade thanks to colourful 3M film wraps.

    Rainbow wraps for Pride in London vans

    A fleet of AA (Automobile Association) vans turned heads at this year’s Pride in London Parade thanks to colourful 3M film wraps.

    • AA van with 3M wrap

      The 10 vehicles were given rainbow-inspired half wraps using 3M Scotchlite™ Print Wrap Film 780mc-10R.

      This innovative product – the first of its kind – offers high retro-reflectivity day and night, giving vehicles impressive visibility and maximum design impact. In addition, the white print film is highly conformable and has excellent heat recovery properties.

      The AA vans joined around 500 parade groups in the capital for the annual event, which aims to raise awareness of LGBT+ issues and campaign for these individuals’ freedoms.

      Pen Webley, marketing manager for the 3M Commercial Solutions Division, said: “We’re delighted to have been a part of this project. The vans looked fantastic and were certainly something for the AA to be proud of at the Pride in London Parade.”

      The work was carried out over three days by Fleet Livery Solutions (FLS), which has been a 3M Authorised Vehicle Wrapper since 2015.

      The vehicle wrapping company, which is based in Lowestoft, Suffolk, has been wrapping AA vans for seven years and producing their graphics for four.

      Managing director Ashley Gloyn said: “When the AA asked us to come up with a design for Pride in London, we knew we had to do something a bit special, which is why we decided to do the whole thing using 3M Scotchlite™ Print Wrap Film 780mc-10R.

      “When the sun hits it, it’s really vibrant, and at night it shines – just like switching a light on – so the design really stands out. It’s perfect.”

      The rainbow design is a twist on the AA’s usual livery, which features a giant yellow-gradient beam on each van’s side, pointing to the company’s web address on the door.

      For maximum visibility and safety, all AA vans also feature 3M Diamond Grade™ reflective sheeting, which is also used by many emergency services vehicles.

      AA president, Edmund King, said: “Visibility of our vans is always important as they need to stand out and be seen. These limited-edition rainbow vans are a welcome addition to our fleet and certainly make a positive statement.”



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