1. Using 3M material science to preserve memories
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    Using 3M material science to preserve memories

    April 25, 2017
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    Using 3M material science to preserve memories

    A collaborative art installation unveiled during Milan Design Week shows how both physical and digital memories can be preserved using 3M™ Novec™ fluid.

    Using 3M material science to preserve memories

    A collaborative art installation unveiled during Milan Design Week shows how both physical and digital memories can be preserved using 3M™ Novec™ fluid.

    Using 3M material science to preserve memories

    A collaborative art installation unveiled during Milan Design Week shows how both physical and digital memories can be preserved using 3M™ Novec™ fluid.

    • The ‘capsule of memorabilia’ was created by 3M Design in partnership with award winning Milan-based Studio Urquiola to give visitors a way of protecting memories for the future through the union of architecture, design and the innovative use of materials.

      Designers, creative professionals, thought leaders and members of the public who visited the installation during Milan Design Week - which ran from 4-9 April 2017 and attracted some 300,000 visitors - experienced a one-of-a-kind photo booth where they were able to snap memorable shots with friends and colleagues using the components of a camera submerged in Novec fluid. The photos then appeared on a screen protected by the fluid, giving them the chance to preserve and share their memories digitally through social media channels.

      3M Novec fluid is designed to help protect, cool, clean and preserve products in a smart, safe and sustainable way as it has zero ozone depletion potential and a low global warming potential.

      “It was exciting to be at Milan Design Week to share the magic of 3M material sciences to celebrate design and explore innovative possibilities that make people’s lives better,” said Eric Quint, chief design officer at 3M. “We partnered with Studio Urquiola for this installation and together explored what’s possible through material science – reminding the world of the importance of protecting our collective memories.”

      The inspiration behind the installation is the critical nature of ensuring that memorabilia, whether physical or digital, lives on into the future. 3M Novec fluid can be used to preserve a wide range of materials - from precious artifacts, irreplaceable works of art and historic books to data centres and photos taken from smart phones and stored in the cloud.

      “The qualities of the Novec products are fascinating and triggered our collaboration to express a bigger story in an experiential way,” said Patricia Urquiola, founder of Studio Urquiola. “The collaboration with 3M Design was inspiring because we shared similar values and a vision about how design and architecture can amplify the qualities of magic materials, and in this case how they can protect our memories for the future.”



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