1. Premium abrasives cut time, not standards
3M Automotive

 

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    Premium abrasives cut time, not standards

    Apr 23, 2018
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    Premium abrasives cut time, not standards

    A campaign encouraging automotive bodyshop technicians to try 3M’s range of premium abrasive products for themselves is creating a buzz.

    Premium abrasives cut time, not standards

    A campaign encouraging automotive bodyshop technicians to try 3M’s range of premium abrasive products for themselves is creating a buzz.

    Premium abrasives cut time, not standards

    A campaign encouraging automotive bodyshop technicians to try 3M’s range of premium abrasive products for themselves is creating a buzz.

    • Abrasives campaign

      The email campaign offers free samples of 3M™ Cubitron™ II Hookit Discs and 3M™ Hookit™ Abrasive Blue Multihole Discs to bodyshops using competitive products.

      Said 3M marketing coordinator for the Automotive Aftermarket Division, Charlotte Airey: “The theme of the campaign is based around cutting time, not standards as our abrasive discs last twice as long as traditional discs and sand surfaces 30 per cent quicker.”

      The campaign was launched in February and runs until the end of May. It is supported with a brochure and print adverts in trade magazines, including a front and back page feature in the anniversary edition of Scots Auto Scene.

      Added Charlotte: “We have already received more than 60 requests for samples and feedback has been fantastic, with customers saying that they were impressed with the performance of the discs and asking for a visit from a sales rep.”



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