Rethink Automotive Attachment

(soft, bright music plays) 3M logo. Science. Applied to Life.™ Text on screen: Enabling new levels of design with tapes. An aerial view of a bridge spanning a countryside landscape. VO: Cars are undergoing a fairly dramatic change. We're transitioning from a hundred years of internal combustion engines to electric vehicles. Several cars drive on the bridge. The sun shines on an electric vehicle with a charger cable plugged into the charging port. Text: Joel Sabean, 3M Global R&D Lab Leader. Joel Sabean sits in a lab room and addresses the camera. VO: My name's Joel Sabean, I'm an R&D director for the Automotive and Aerospace division. I have been with 3M for going on 34 years. 3M's a fantastic place to work for anyone that is curious. Two rolls of red 3M robust sealing tape of different widths on a table. The center band of a roll of tape reads: 3M Acrylic Foam Tape. VO: 3M has been a part of adhesives development in automotive since the 1970s. We started out with specialized products that have grown over time. A close-up of the spoiler of a red car. VO: Now we have hundreds of variants of adhesives that enable attachment of many different types of parts to cars. A roll of 3M robust sealing tape and an object with tape adhered to its sides. VO: In the past, they were all mechanically attached, and we continue to grow that portfolio. A man walks down a hallway guiding a white car door on a utility cart. The man turns at the end of the hallway. VO: Adhesives can be applied to the entire perimeter or surface of a part and that enables the parts to experience stress over a wide area and enables a clean aesthetic that consumers like to see and OEM designers like to deliver. We consider adhesives as an enabler for clean design. A curved metal car part spins to show all sides. Joel addresses the camera. VO: A fundamental advantage of adhesives is to allow the attachment to exist in a curved area, in tight spaces where attaching the part mechanically may make it very difficult to install. So this is part of offering design freedom to our OEM customers. Metal car frames move along a conveyor belt. Yellow robotic arms weld small sections of the car creating blue sparks. Joel addresses the camera. A length of rubber padding with 3M robust sealing tape along its side. VO: OEMs, many times, will develop a foundational vehicle that they would like to modify for different markets or, over time, change the appearance of to keep its look fresh. Because we're attaching the part adhesively, a new part can go in the same place as an existing part and the appearance can be updated. A time lapse of traffic on several highways. VO: One of the challenges, as the industry has increased the use of adhesives, is the lack of understanding when you've successfully applied the part. A man wearing protective glasses observes a machine pulling two objects apart. An adhesive between the objects stretches and breaks. VO: Attaching an adhesively-backed part is as simple as a mechanically-attached. It comes down to two simple things: a clean surface and consistent pressure. The man presses a button on a screen. Joel holds the objects in his hands. The man addresses Joel and smiles. Joel nods at the man. VO: 3M supplied materials and tools to make those two processes clean and simple and over time that has proven to be effective and reliable. Features include toughened liners, process liners, that allow the application of our adhesives to be automated. Joel addresses the camera. Video footage of a red car driving through a city and tunnels at night. VO: With the experience of 50 years in attaching automotive parts to vehicles, 3M has developed laboratory tests to quantify the strengths of our tape and correlate them to the mechanical actions that parts experience on vehicles. An external view of the driver's side of a red car. The man guides the white car door into a room with a blue light and a vapor mist. The door closes behind him. VO: This allows us to quantify the strength of our existing products and provide confidence to our OEMs that a new product enables them to consider attaching something that maybe in the past they could not. A close-up of weights hanging by hooks on a machine. Two rolls of the 3M robust sealing tape and a 3M box on a table. Joel and the man wearing protective glasses walk together in a hallway. VO: It enables them to open their eyes to various ways to design a car, to assemble a car, change the look. We consider ourselves a partner with them and our adhesive continually evolves and improves their ability to change and improve how those vehicles are assembled. Text: Learn more about driving innovative design with tape. Go to 3M.com/rethinkattachment. 3M logo. Science. Applied to Life.™ © 3M 2022. All rights reserved. 3M is a trademark of 3M.

��3M. Science. Applied to Life."! A red car speeds through a tunnel and on city streets Lights reflect in its glass. (mellow music) Rethink automotive attachments. Rethink automotive attachments. Next-level design and performance with 3M science. Imagine next-level design and performance with new 3M tapes for automotive trim and seal attachment. Tapes can replace mechanical fasteners to solve design challenges when and where clips won't work. Tapes vs. Clips The red car spins as close-up shots show the car's various trims and attachments. A scrolling list appears on screen and a checkmark appears next to Tapes each time the option of Tapes versus Clips comes up on the list. Offer design flexibility Tapes Clips Continuously attach large parts Tapes Clips 3M's next generation of automotive tapes with break-resistant liners provide bond confidence and long-term performance. Enable automation Tapes Clips Work on challenging surfaces Tapes Clips Adhere to cool surfaces Tapes Clips At 3M, we use decades of automotive application knowhow to help our customers solve challenges and drive efficiency. Create quieter interiors Tapes Clips Keep out water and dust Tapes Clips Skip the clip and achieve game-changing bonds with 3M tapes. Rethink automotive attachments A black background with blue lines crisscrossing over it. Learn more at 3M.com/rethinkattachment 3M. Science. Applied to Life."! �3M 2021. All rights reserved. 3M is a trademark of 3M. Used under license in Canada.

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